At least some attention is being brought to this problem; it's a start. Now let's see what kind of results they can achieve. Sorry for my pessimism but I'm not going to be holding my breadth on this. Unless they are able to exact financial repercussions onto the networks, in my opinion little will be changed.
http://www.hsgac.senate.gov/download/report-online-advertising-and-hidden-hazards-to-consumer-security-and-data-privacy-may-15-2014&ei=NiSdU86xKoGPyAT10oLACg&usg=AFQjCNEY4S1B-XiWvoDNCftD40ZwjC1_2A&bvm=bv.68911936,d.b2U
You can also find the transcripts from the associated hearing on May 15, 2014 here:
http://www.hsgac.senate.gov/hearings/online-advertising-and-hidden-hazards-to-consumer-security-and-data-privacy
Citing: Credit to Spyware Sucks blog who highlighted this report. Go check out his blog, he has interesting posts there.